What it includes:
Texts, images, videos, and other content tailored for digital channels.
Materials designed to promote products, strengthen brand identity, and engage the target audience.
Why it matters:
Attractiveness: Creative content captures attention instantly.
Engagement: Strong visuals and messages spark interaction.
Differentiation: Originality sets the brand apart from competitors.
Sharing: Valuable content spreads organically on social media.
Conversions: Persuasive storytelling turns attention into action.